Be My +1 To The Journey

Melanie McClain is the New York based founder of Blurred Lines. She is also a music trends and music programming consultant for the music streaming and video platform, YouTube.

In her 15 years of experience in entertainment, Melanie has worked directly with global talent and brands like McDonald's, YSL Beauty, Burna Boy, Rosalía, Ronaldino, Lizzo, Megan Thee Stallion, Juice WRLD, Pop Smoke, Lil Nas X, and G-Eazy. Her past experience includes roles as the 1st publishing A&R at Secretly Group, Head of Community at P00LS, Head of Digital Culture at Sean Parker’s Cantina (formerly Airtime), Experiential Music Manager at Budweiser, and Staff Writer at Solange's Saint Heron.

While at Secretly Group, Melanie was honored as a 2021 Billboard Magazine Change Agent in publishing alongside industry leaders, Sony/ATV’s Jon Platt, Warner Chappell’s Ryan Press, Primary Wave’s Justin Shukat and Round Hill’s Josh Gruss for her mission to diversify the indie music company’s roster with left-of-center voices from across the Black diaspora. Her roster went on to win Grammys, Billboard chart placements, and critically acclaimed soundtrack contributions (Black Panther: Wakanda Forever, Euphoria, Insecure, Malcolm & Marie).

In late 2020, Melanie founded Blurred Lines, a community to make tastemakers from around the world feel seen. It is also a cultural intelligence agency that produces curated playlists, panels and data-driven cultural insights for brands. Melanie has been highlighted in Billboard Magazine’s Change Agents issue, NYLON Magazine, The Guardian, Pitchfork, ARTSY, Coindesk and other international publications. She also has spoken at SXSW, New York Fashion Week (NYFW), Music Biz, A2IM Indie Week, Permissionless, Amsterdam Dance Event (ADE), Reeperbahn and other industry conferences.