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NFT consulting to help you understand Web3 basic, understand the Music NFTs landscape or get advice on your own project
Invite me to speak at conferences, community events and podcasts about Web3, music NFTs and my music industry expertise
Melanie McClain is a New York based Web3 world builder, 2021 Billboard Change Agent, founder of Blurred Lines and day one member of the Bored Ape Yacht Club community. She is also the Head of Community at the culture focused Web3 company, P00LS, where she helps brands and polymaths in music, fashion, and sports like Cultured Magazine, Ronaldinho, Aluna, Kittens, Evan Mock, DADJU, STEELO, IAM, Hugo Comte, BLONDISH and Carlita build worlds and form deeper connections with their community with custom cryptocurrencies, called social tokens.
In her 12 years in the music industry, Melanie has been recognized as an industry leading subject matter expert on emerging international music. She has helped break global household names like Burna Boy, Rosalía, Lizzo, Lil Nas X, Megan Thee Stallion, and G-Eazy, Her past experience includes roles as the U.S. Hip-Hop and African Music Playlist Curator at YouTube Music, the first music Publishing A&R at Secretly Group, Head of Digital Culture at Sean Parker’s Airtime, Experimental Music Manager at Budweiser and Staff Writer at Solange's Saint Heron. While at Secretly Group, Melanie was honored as a 2021 Billboard Magazine Change Agent in publishing alongside Sony/ATV’s Jon Platt, Warner Chappell’s Ryan Press, Primary Wave’s Justin Shukat and Round Hill’s Josh Gruss for her mission to diversify the indie music company’s roster with left-of-center voices from across the Black diaspora.
In late 2020, Melanie founded the Blurred Lines community and agency to unite like-minded tastemakers from around the world to share left-of-center music by international Black musicians and discuss topics like music distribution, publishing, Web3, digital marketing, and brand partnerships. The community advises brands on emerging trends and produces playlists, panels and educational resources about Web3 and NFTs. Melanie has spoken at international music and tech conferences including Music Biz 2022, Permissionless 2022, Music Norway, Reeperbahn Festival, A2IM Indie Week, Sound Australia’s Sound Sessions, Sweden’s GATHER Festival, Tangaza Magazine’s Daraja Series, MEIEA Summit, and ADVANCE Music Canada’s AMPED Conference. She also has been highlighted in Billboard Magazine, The Guardian, Pitchfork, United Masters’ Mining Diamonds podcast, NYLON Magazine, Artsy, and other international publications and podcasts.
Making it her mission to diversify Secretly Publishing’s roster with Black alternative voices since she arrived in 2019, McClain, 31, is also reaching out beyond the independent music company. In 2020, she created the Blurred Lines community on the invite-only social media app Clubhouse to help Black musicians learn about publishing, distribution, digital marketing, brand partnerships and blockchain from experts around the world. “The challenge to find supporters who are willing to invest in left-of-center Black musicians from across the diaspora is very important to me,” says McClain.
In Web3, McClain says, people should be rewarded for being a fan from the early days of an artist's career or for influencing industry-level decision makers about what’s hot. Having great taste should make someone a known subject matter expert in Web3 and open up better processes for compensating those who influence top industry decision makers.
McClain did creating a group on Clubhouse in the midst of the lockdown. “Every single Friday, I host a New Music Friday room. It’s called Blurred Lines and it’s about Black artists who blur the lines of genre and have an alternative perspective,” she says. “There’s no other space for these people. I’d love to see in the future Black people centred in alternativeness.”
For collector Melanie McClain, it’s all about the community. The Bored Ape that she uses as her avatar (with 3D glasses and a Breton stripe T-shirt) allows her access to the BAYC (Bored Ape Yacht Club) Discord channel and announces her status as an early adopter.
Moderate keynote with META's Director, Sound Design & Audio Product Platform, Fred Beteille
Palm Beach, FL
What Is This “Onboarding” You Speak Of? panel
Palm Beach, FL